Testimonials & Partnerships

A Track Record of Success

Testimonials • Relationships • Partnerships • Newsworthy

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"I have worked with Deb Pierrel for several years while she handled the sales and marketing for some of our Mammoth lodging advertisers. Deb has always been professional and effective, and a real pleasure to work with!"
Bill, SVP/General Manager

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Carmichael Business Technology
"We have worked with Deb Pierrel to provide IT services on many of her hotel projects. She is highly effective and always gets the results her clients expect!"
Chris and Sarah

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"IE created my business plan and worked to develop my brand and website, including e-commerce functionality and our e-marketing. It has enhanced my public awareness and thus, my bottom line."
Chef Frederic Pierrel, Owner

JAS Design Services
"It is a pleasure being part of Deb's team. IE's ability to provide each property with its own individualized business plan and operational recommendations allows their clients to stand above their competition. In addition, they are very professional, concise, and always budget conscious."
Juli Ann Sprunger

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Sierra Nevada Lodge
"We hired Intellectual Equity to assist us with a wide variety of upgrades at our remodeled and rebranded resort. They worked on operational training to IT system upgrades and we are very pleased with the results. They were worth every penny."
James and Nancy Demetriades, Sierra Nevada Lodge Owners

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Mammoth Creek Inn
"Thanks to the concept, operational implementation and marketing of Intellectual Equity, MCI was transformed from a sleepy little B&B with $90k in Revenue to $1.3M in 4 years."

Western Business Systems
"Deb Pierrel has proven she has broad skills in management and implementation of hospitality applications. This includes everything from operational tasks, property management installations (PMS), and branding. It is great to work with her."
Tom Leavesley, President

John T. Vereuck, Developer/Investor
"Deb has an uncanny sense for finding business opportunities and taking them from concept to successful completion."

PAR Springer-Miller

PAR | Springer-Miller Systems

Robert J Hutchison
"I had the opportunity to work with Intellectual Equity Resort Consulting on the Sierra Nevada Lodge project. I found Deborah to have a tremendous knowledge of hotel systems. Their team is very dedicated to any job they take on and have tremendous follow through. She thinks outside the box and looks for cost savings and revenue opportunities. She went far beyond her original scope of work which was contracted for. I would have no problem in highly recommending Deborah for a senior management position in the hospitality industry or her team for consulting work related to any aspect of the Hospitality industry.

My recommendations are based upon having more than 30 years in the hospitality at various levels including General Manager and Regional Vice President in 4 and 5 star hotels and resorts for major hotel corporations like Marriott Hotels & Resorts, Intercontinental Hotels & Resorts and Accor Hotels."

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Town of Mammoth Lakes

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Mammoth Hospital

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Cerro Coso College

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Sierra Events
"Intellectual Equity created our business plan and budget template for our events. We are small – but they treated us like big important clients!"

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Clé Hospitality
"IE made it happen!  They helped us to identify potentially profitable acquisition properties and created our business plan which assisted us in finding financing!"

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Market Café
"Incredible insight with how we should position and grow our business."

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4th Floor Graphic Design
Anja Johnsen, Owner

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JE Architects


Bastion Internet
Deborah Pierrel and the staff at Intellectual Equity have an outstanding ability to multi-task one minute and then to direct a laser-like focus onto a critical area, the next.

Big Pines, Mountain House, South Lake Tahoe

Bellwether Funding
I found working with [them] a thoroughly beneficial endeavor. Their professional attitude and approach have made working through and completing these transactions an efficient and pleasurable experience. I highly recommend working with them in any capacity.
Brian Dineen, Senior Partner

Snowhome Properties
I've known Deborah since she bought her first property in Dillon, Colorado – a tiny condo overlooking Lake Dillon. I have been more than impressed with her progress over the approximately 15 years since. She has a strong heart and unfailing ability to see opportunity and advantage where others do not. Add to that her dedication to hard work and perfection in her delivery and you end up with a true entrepreneur who generously shares with others what she has learned. Now the owner of several large commercial properties, and always on the lookout for others, she has wowed everyone who has worked with her. I am honored to call her a friend and colleague.
Ken Deshaies, Broker/Owner

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Valentine’s Day Special: “A Love Letter to My Business”

IE Resort Consulting's, Deborah Pierrel, checks in at #87.

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Opening A Hotel? Here are Some Tips from the Pros

Deborah Pierrel contributes advice about "soft" openings and more ...